Frequently Asked Questions – Brazilian Blowout & Blow Drys


Over the past few years, there has been an increasing amount of press regarding the use of formaldehyde in “ Brazilian blowout ” hair straightening products. We need to ensure our clients and the community are aware that Evolution Manufacturing, L.L.C., has been in full compliance with all worldwide regulations and has never made any false claims regarding this matter. We at Evolution Keratin chose to invest our time into research and development.

As a result of our efforts, we have developed a unique formula that is “Argan Infused” to help with the absorption of ingredients, which allowed us to maintain a permissible level of Formaldehyde.

The majority of this negative publicity arose from many of our competitor’s misrepresentation of the use of formaldehyde in their products, some claiming to be “formaldehyde-free,” but actually is using excessive levels above permissible levels. We rely and trust on our laboratory to produce, and regulate our formulas with thorough quality control measures with a set procedure to ensure compliance. Our manufacturing plant is FDA approved, and complies with all the Good Manufacturing Practices in the industry. Our lab provides us with testing results, as well as MSDS sheets, which disclose not only active ingredient levels, but also the handling suggestions. Evolution Manufacturing, L.L.C., will gladly release any documentation including Material Safety & Data Sheets (MSDS), which indicate levels of free formaldehyde emitted. Even in our strongest formula, the level of free formaldehyde is in compliance with all global regulatory agencies, which allow up to a maximum of 0.75 PPM. Unlike many of our competitors, research can verify that our brand has never been banned from any region including Europe and Canada, both of which have markets with very strict regulations on formaldehyde levels in “Brazilian hair straighteners.”

To guarantee minimal exposure to, we have always strongly recommended the use of gloves to apply the product. Also, a strand test 24hrs before will also ensure the client is a good candidate for the treatment and is not allergic. Ventilation is key to avoid breathing formaldehyde fumes. Making sure these preventative actions are taken has always proven to have no harmful effects on hair professionals and their clients.

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